Using Radio To Beat A Cable Company

Writer’s note: This is a sidebar to the post, ‘Hostages Of Xfinity‘. Cable Versus Satellite Versus Radio? When I write of a lack of competition in the cable industry, I do observe there are alternatives to cable, but they are not necessarily good ones. Since public service commissions generally approve which company can operate the local infrastructure, calling an alternative to cable by the moniker, competition, is a misnomer, in my opinion. If you could lay your…

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Hostages Of Xfinity

Branding And Reputation The very title of this post sounds like a novel, perhaps even a “B” movie with cult status. I love titles; I love clever phrases, and I love the power of brands. A novel or a movie can get a reputation, and the company that provides the pipeline for downloading those novels or watching those movies can also get a reputation. The reputation gets associated with the brand, and that brand can evoke…

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A Comparison Of Industrial, Technological And Human Revolutions

Moore’s Law Never (Quite) Predicted This When one looks upon the technology and culture of today, it is easy to classify our moment in history as remarkably advanced. We live in the post-smartphone era. Prior to the iPhone, we had Blackberry and flip-phones capable of taking pictures and sending and receiving emails. But chat rooms and online shopping, and substantive email sends, required an actual computer. Since 2007, with the introduction of the first iPhone, a sea…

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Your Instructions Suck

This Goes Beyond Poor Grammar One type of poor instruction has become the focus of my ire: Obvious directions masquerading as in-depth tutorials. Nothing in the world can feel more infuriating, in the moment, than trying to adapt with poor instructions. I would rather have no instructions. When bad instructions are included in a package, it makes a frustrating situation worse. When the package is a digital item, like software or a plugin for a website, a case of poor instructions is…

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Time Flies, Then You Pivot

The Word And The Lexicon Braden Pollock, of Legal Brand Marketing, is said to be fond of the term, “pivot.” At least, I was provided this morsel of knowledge by one of his business partners, James Wester, of Domain Graffiti, during an interview in 2014. Like so many words of our contemporary lexicon, there is a traditional, dictionary definition, and there is a definition assigned by contextual zealotry. It matters little the source of the…

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How Do You Track Social Media ROI?

There Are Clear Impediments To Direct Quantification Of Social Media Conversion The question of tracking social media’s return on investment is one that has long produced a litany of a answers, and I believe most of those answers are incorrect. For one, unless someone is buying a product or signing up for services directly from Facebook, Twitter, Tumblr or any of the variety of social media services available, there is little likelihood there will be direct…

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Direct Nav Still Matters In The Age Of Mobility

Adobe’s Mobile Usage Survey Reveals Smartphone And Tablet Users Still Type A Domain Name A recently-released survey of mobile usage trends, published by Adobe, reveals about 18% of users directly navigate to a shopping website and 17% directly navigate to a media website when using a mobile device, be that a smartphone or a tablet. Moreover, the survey of 3,000 web users also revealed 37% of users browsed for consumer goods using apps and 43%…

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The Rodan Blog Archive Moves To Box 30136

The Retrospective Is Fascinating As We Continue Moving Forward It was 2009, and we were just beginning to develop our own bootstrap technologies at Rodan Media. We started with a social network, then we worked some magic to create a blog system. It was a great experience, and our code has been used to drive dozens of websites. Today, of course, we can build amazing and dynamic websites from scratch, and we often do just…

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Thanks For The Memories; Here Comes Tomorrow

The End Is The Beginning Once More For the first time in decades, the sun arose this morning on a heap of rubble where once stood a welcoming vacation destination. The Howard Johnson’s in Fort Lauderdale is gone, and its towering presence is now a mound of memories for those who had once visited here. What amazing and interesting things happened through the years? What joys and sorrows were known to visitors and staff? What…

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The “Aha Moment” And The Future Of Domains

Recently, I had what is best described as an “aha moment,” where it concerns the release of new gTLDs. Anyone that is in the domain space, that is those who are investors in domain names – these are known colloquially as web addresses – has been well aware, for a number of years, that a cache of new domain name extensions would be made available for users to register new names. A domain name extension…

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