Clone Wars Strike Back Online As DIY Snags The Internet
The Attack of the Clones has gone online. This is a Star Wars reference, of course, but it really has nothing to do with George Lucas’ magnificent entertainment “empire”. Strike that. It does, in a way.
Remember, in Attack of the Clones, how a clone army was being built in secret, only to be propitiously available for use by the Jedi when the separatist worlds suddenly attacked?
This analogy applies to the modern world wide web. Today’s web features an extraordinary wealth of real websites, with real advertising, with real content, and real clones of websites everywhere. Copies. Duplicates. Sites so similar you think you’ve been there, even when you haven’t.
While Joomla and Word Press are excellent content management systems (so we hear), the people who seem to be using these platforms are not taking enough time to explore the full range of design possibilities. So the websites that are produced all have a similar look and feel.
It is not that there is a shortage of good layouts for Word Press and for Joomla. The array of possibilities is ridiculously vast, but the DIY-ers are just not taking the time to find a theme that matches up with their business AND has a feature or two that distinguishes their website from another.
There may be a legitimate budgetary need to manage your own website. Perhaps the business owner just has control issues (we see that quite frequently). But if a business owner is going to insist on developing a website on his own, using these DIY platforms, we encourage them to take the time to spy a few other websites to get design and layout ideas.
Reconnoiter big websites and dream of having a complex, interactive website of your own one day. Then proceed to build from a template that will accommodate that kind of interactivity.
For heaven’s sake, the last thing you want is a user landing on your website and thinking, “Oh, that’s not it. I was just here.”
That is just not good for business.