With New Internet Trends, It Is Ridiculously Easy To Call Oneself an Expert

Having developed websites for the past ten years, I have seen very significant changes in the way the development game works. It is worlds away from how it all started.

That being said, I was most amused to read a blog today from a person who called themselves a “Social Media Strategy Consultant”. Here’s another one I saw on a message board for Those In Media, the “Social Media & Engagement Strategist”. WTF?

How can you be an expert in a field that has just emerged, is still being defined, about which even the Facebooks and Twitters of the world are still trying to mould, and about which nobody can be called anything more than a speculator or prospector?

A social media expert just can not exist because the phenomenon is too new. Way too new. Twitter only started getting really popular about 18 months ago. Facebook started gaining significant ground only three years ago, although it went online in 2004, which is only six years ago.

Certainly, with the way Facebook has changed, and with the way Twitter has emerged, unless someone is addressing the possibilities of these social mediums, they really can’t address honestly any of the social media strategy at all. There’s just no way to know for certain what the trend is going to be, not yet. The only thing we do know is more people will be using these social sites.

And now, all of these so-called experts are trying to figure out what to do since Google’s introduction of its own social platform: Google Buzz. Check it out by → CLICKING HERE ←

Online marketing for your business is still best achieved by first having a quality domain name, and building your own website. Do your very best to make sure it is visible to the world by embedding keywords, tags, alt tags, meta tags, headlines with keywords, page titles, etc. that will be crawled by the search engines.

Then, to use social media, set up fan pages and Twitter accounts with your company name, or a generic name of the product or service you provide. Get your friends and family to become fans, get your friends and family to invite new friends and family, etc. It’s a means of gaining brand recognition. Then post short updates about what is novel about your site, company, product or service.

Now honestly, how much of an expert do you need to be, in order to figure that out?


About the Author

Danny Pryor is a media, website and content developer based in Fort Lauderdale. He produces websites, video and other digital media through his company, Rodan Media, and is the executive director of the travel website, TurpikeInfo.com, which he co-owns with his business partners. Danny began website development in 2000, while working with Scoop Magazine, in Fort Lauderdale. His media and broadcasting career dates to 1988, when he began working in news radio, in Las Vegas. He has two awards from the Florida Associated Press, for Best Individual Achievement and for Best Spot News, for his radio news coverage of events in Miami, during 1992.

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