The Soap Box is Digital, But The Scam Remains The Same
Everybody has something to sell, but almost nobody has anything that is worth anything to sell. That’s the problem. There is a group of executives on LinkedIn.com that has been discussing the value of social media, and there are mixed reviews about whether sites like Twitter really provide a good marketing boost to companies.
It really depends upon the company and the legitimacy of its link content. Just like a website, if the headline and link lead a user to something of value, there is a marketing boost to be had. The credibility of the Tweeter (are we using that term?) goes up, the user becomes enriched, and everyone gets a warm fuzzy.
Then there are companies that post 20 consecutive links, all leading to various locations, all headlined in a misleading fashion, and every link designed to provide a bread-crumb to lead you somewhere else.
If you’re looking for the pimento loaf, you’re not happy about those kind of links.
Fibrous gluten metaphors aside, the amount of social spam that is now flowing through Twitter makes it difficult to qualify the site as having long-term value. Perhaps, as the site matures, there will come to be more relevance to the plethora of spamtastic links that lead one to mousetrap land. At the moment, it is difficult to separate the gold from the dross.
And that presents another problem, particularly for the legitimate marketing folk on Twitter, and for Twitter, itself. Users who are scouring the electronic drivel that drips from the several pages of useless Tweets, who are seeking a relevant post from even those users they thought they could trust, are finding their time increasingly compressed and wasted.
Then there is the problem of upstart companies Tweeters who just don’t know how to market well. But this is another travail of social media that we hope is not lost on the the marketing twits who claim to know all. (That was a dig.)
Now, if you’ll pardon me, I have a Yellow Pages ad to write.