The Requirement for Plenty of Content Forces One Page to Multiply
Genuine search optimization is a very inefficient process, because it means spreading quality content across multiple pages, rather than concentrating data on a single page that can extract information from a database. That is not to say a single page can’t still be created, but the more pages a search engine can index, with relevant content, the better.
The other facet of SEO that is, arguably, the most inefficient, is tracking the keywords that are most popular. The will always be keywords that are relevant to your content, like ‘websites’ for Rodan Media, or ‘oil changes’ for an automotive shop, but there are search trends that have to be monitored. Know the keyword phrases that are the most popular in any given month requires paying attention.
In many cases, a person who is participating in life will have an intuitive idea about what is popular, keyword-wise, for his particular website, or group of domains, in any given time period. Clearly, as summer approaches, you may want to add keywords that include terms relevant to your domain’s products or services, that also relate to the summer season.
‘Father’s Day websites’ for Rodan Media, ‘July 4 holiday’ oil change for our automotive shop example. Then, the key to the keywords is placing them early enough to make a difference. Remember, indexing happens on a regular basis, but quality rankings will take between three and six months to manifest.
Your best bet, to remain competitive, is to plot the keyword placements about two to four months ahead of time, because there is such a thing as aggregate ranking, where a website that continually ranks higher for specific terms also gets first dibs for rankings with new keyword placements. In other words, the number one ‘air conditioner’ website will be the first to rank for keywords like ‘summer cooling’ and ‘cool summer deals’. The reason should seem obvious enough: the domain already has that higher ranking, so the keywords are read ahead of the less prominent website.
While SEO may be inefficient, it does not necessary mean you should be paying between $50 and $250 per month, per page for SEO, unless you’re a Fortune 500 company. Smaller operations may get an ego boost from spending that kind of cash, but it doesn’t do much for the bottom line, especially if you are catering to more of a local crowd.
Just some off-the-cuff thoughts about today’s SEO.