When will aftermarket people get clue? Or is that asking too much?

The email came through in the same fashion, and its arrival was announced in the same way, a submarine-type ping that is part of the Mac’s standard array of sounds. I like that sound. I can almost feel Sean Connery standing in the room.

The receipt of the automated email was fairly mundane, but the content therein prompted the writing of this blog.

The email was from Namejet.com, a name quite familiar to anyone who deals in domains and aftermarket sales. Acro.net recently featured a blog reporting about one of the difficulties in securing pre-release domain names.

It was interesting to read through Namejet’s newest list of “most active Pending Delete domains”, the ones getting the most antes-up from aftermarket buyers interesting in spinning a profit. This is not the same as the pre-release list, which also comes in daily.

What is even more interesting is how these aftermarket companies continue to purvey obvious trademarks, in an attempt to spin gold from the dross of trademark infringement.

Here’s today’s list of trademark names for sale:

victoriassecretbras.net
victorias-secret-bra.com
victorias-secret-bra.net
victorias-secret-bras.com
victorias-secret-bras.net

Okay, nobody I know would be stupid enough to buy the names, in the first place, and not a single person I know would be trying to find Victoria’s Secret online by typing all those extra characters.

The only value these domains have is to try capitalizing traffic destined for VictoriasSecret.com, which makes the aftermarket acquisition of these domains anything but bona fide. One of the key elements of a UDRP is bad faith.

The worst part about this is the repeated chastising the upstanding members of the domain industry give to the aftermarket sales folks for doing this kind of thing. It does not seem to be working.

I recall very clearly approaching Monte, then still chief of Moniker.com, in 2006 or 2007, with a couple of names that were borderline. He flat refused to consider them. Period.

So why are we will having this debate, where it concerns other aftermarket companies?

That is not quite a rhetorical question.

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About the Author

Danny Pryor is a media, website and content developer based in Fort Lauderdale. He produces websites, video and other digital media through his company, Rodan Media, and is the executive director of the travel website, TurpikeInfo.com, which he co-owns with his business partners. Danny began website development in 2000, while working with Scoop Magazine, in Fort Lauderdale. His media and broadcasting career dates to 1988, when he began working in news radio, in Las Vegas. He has two awards from the Florida Associated Press, for Best Individual Achievement and for Best Spot News, for his radio news coverage of events in Miami, during 1992.



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