Experimentation Is Always Good, But Fundamentals Will Win The Day Every Time

Rodan Media Group is about to make a dramatic change in its appearance, but we are also making other changes that will be noticed by those who have been doing business with us for some time. Behind the scenes, we are shifting our focus back to the fundamentals, giving us breathing room to consider our next round of business experimentation.

It is always good to try new things in business, to attempt expanding horizons, but when times are tough, so too can be the attempt to spread too far too fast. We have come a very long way in a very short period of time, and for that we are most grateful to all our clients and business partners.

However, some of our efforts have been a tad overreaching, while others endeavors have helped us rediscover our best talents and loves. With our website redesign comes new business categories, accessed from the ridiculously simple new home page. On Tuesday, June 21, you will notice the addition of “CONTENT DEVELOPMENT”. For those who remember our very first incarnation, in the early 2000’s, we offered web hosting as a service; we are bringing this back. Many people who are new on the web simply do not know where to turn, and since we have a strong grasp of what a user will need, after they explain their plans and their business model, we can be of great value here.

We are also slowing down, although not removing ourselves, in our efforts to push the technology envelope. We knew, several years ago, mobility and its need for portable data would bring the cloud into sharp focus. It did so, and more quickly than we actually anticipated. That’s the result of hard-core capitalism at work. Thank you, Apple! You may have iCloud.com, but we have thecloudcity.com, businessintheclouds.com and a host of domains related to mobility migrations and mobility products. We are domain investors, too, after all.

We will continue developing our own object-oriented code models for program recursion, which is to say we are building our own blog and content management systems for our clients. Joomla, WordPress, Drupal and a host of others are doing well, but as both end-users and programmers, as designers and developers, we just think we can do it better. The current players still have time, but we’re coming for them. We WILL take our place at the tech table.

We are highlighting our media networks, which have been developing slowly and which have produced a solid stream of traffic that has gotten the attention of even the Domain King, Rick Schwartz, himself. We are working with Rick and Howard Neu, collectively and individually, on media projects that we expect to result in a potent Internet presence in the coming years. These are long-term projects that, while online today, are the pale of their future selves! We have plans for the coming generations of the Internet.

We have so many things to be excited about. Our video and audio services will remain, as will our domain investment, brokering and leasing. We are shoring up the website design services to super serve a core client model, and that tactic has been working well. We are also working on new client contracts. We have one with a large veterans group, and we are in the process of working with an Atlanta-based IT company, with the hopes we will have their maintenance contract when we conclude the development and makeover of their website.

This is an exciting time for Rodan and for those of us who have been involved with it from the beginning. We have a large, new history section that will show you where we were in 2001, and where we are today. It’s a dramatic comparison. We have come a long way, but we have also been trend-setters. We are so very proud of the changes happening, and we look forward to the next decade of service, blazing new trails, experimenting in this bold new world, hoping and trudging, trotting and preening, and sharing our successes as they are earned, as they will inevitably come.

To all of you who are observing or just learning of us, we thank you for your attention; we hope to include you among our family of clients, partners, and perhaps as investors, as we continue to grow.

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About the Author

Danny Pryor is a media, website and content developer based in Fort Lauderdale. He produces websites, video and other digital media through his company, Rodan Media, and is the executive director of the travel website, TurpikeInfo.com, which he co-owns with his business partners. Danny began website development in 2000, while working with Scoop Magazine, in Fort Lauderdale. His media and broadcasting career dates to 1988, when he began working in news radio, in Las Vegas. He has two awards from the Florida Associated Press, for Best Individual Achievement and for Best Spot News, for his radio news coverage of events in Miami, during 1992.



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