All languages sponsor quality generic domains with things like who, what, where, when, why and how.

The caveat I would present, when writing this blog, is that English is the only language I speak fluently. It is hardly a confession worthy of anyone worldly. This blog is about picking domain names; actually, it aims at a fundamental that goes beyond understanding the basics of picking a name for today. This is about picking a domain name that may earn a payout in five or 10 or – hold your breath – 20 years from now.

Let us start by picking the domain for today. I will quote Rick Schwartz directly. He reiterated in his blog, recently, “Until you understand nouns, verbs and adjectives and how those elements are the FOUNDATION of domaining … you will wallow in frustration and anger and fear.”

Many people will discount the last portion of Rick’s statement because no person likes to think he is emotionally different from his seeming happy and courageous fellows. The fallacy of that reasoning is that, if he be human, every person has had his day with frustration and anger and fear. Rick is telling us how to overcome it. CLICK FOR THE ENTIRE POST.

Most domains for today are beyond the reach of entry-level domain investors, so the next part of our chat involves picking a domain for next five years, but it does require a bit of what I will call Tarot Domaining. I like Tarot cards; some people will find that strange. I do not use Tarot to pick my domains, however; I observe various trends.

The problem with trends is knowing which will stick and which are fleeting. The other problem with trends is becoming aware of them, in the first place. The fads are easy to spot, and sometimes the fads turn into trends. I registered “” and a few related names when a niece started using the term repeatedly in her Facebook posts. Admittedly,this domain doe not speak to common arrangements of an adjective and a noun. That is where a bit of risk comes in.

The domain names that have enduring power are much more difficult to spot, when examining today’s trends. A few years ago I registered and I was late spotting a trend in the embrace of cloud computing, although even then it was still a bit of a gamble. A recent post on Mike Berkens’ blog,, revealed how spotting a trend sometimes requires a bit of vision. The subject at hand was 3D TV. Most people could not have foreseen the quick advent of 3D TV, although hindsight teaches us we should have.

In his July 11, 2001 post, Mike writes that some 3D TV domain names were registered as early as 1994. Certainly this domain owner is a seer! Maybe not. Read the entire post.

Spotting long-term trends, be they social, enduring technological, meaningful political movements or lasting changes to the lexicon, all involve a measure of insight, which starts with today. Being aware of what is happening in the larger world, not just within a specific industry or our compact lives, is part of what makes the potential for hand-registration still worthwhile. Some of my stuff is scarcely more valuable than a hundred dollars, but when I registered some of these domains, they cost me $10. Why would that seem like such a gamble, when you look at the price of gold or the volatility of today’s stock market or the potential for devaluation of currencies. Spending $10 on a trend risk is pretty worthwhile to me.

Admittedly, a category killer would be preferable any day of the week or year of the century, but this blog is written for the entry-level domain investor. People like Rick and Mike do not need this information. We need their information and insight.

As for, my youthful niece does not use the term these days, and it has been less than a year since the domains were registered. I may keep them another year. Hand-registering is cheap. That is the beauty of domain names. I gambled a few dollars and probably lost it. But the term was in vogue among the younger crowd for a while. It would be like betting on, and in 1983, had domains existed then. If you were there, you get it. 😉


About the Author

Danny Pryor is a media, website and content developer based in Fort Lauderdale. He produces websites, video and other digital media through his company, Rodan Media, and is the executive director of the travel website,, which he co-owns with his business partners. Danny began website development in 2000, while working with Scoop Magazine, in Fort Lauderdale. His media and broadcasting career dates to 1988, when he began working in news radio, in Las Vegas. He has two awards from the Florida Associated Press, for Best Individual Achievement and for Best Spot News, for his radio news coverage of events in Miami, during 1992.

  • Danny Welsh says:

    THIS: “Being aware of what is happening in the larger world, not just within a specific industry or our compact lives, is part of what makes the potential for hand-registration still worthwhile.” Nothing has made me a better domain name investor quite like continually exposing myself to new experiences, people, industries, and places. I write this living in Mexico these last few months, learning Spanish and having daily conversations in a language I never studied before. And in talking with people that have nothing to do with real estate, marketing, or internet commerce like most of my circle back home in the States — fishermen, moto drivers, bar shooter girls, pastry deliverymen (yeah!)…I find the spark of ideas almost daily for hand registrations that are worth pursuing.

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