Hard Lessons In SEO Manipulation

Black Hat Tricks Lead J.C. Penney To Search Obscurity Here is an SEO story that is worth keeping alive, because so many of our clients wonder about our “SEO Capability” when we first bring them on board as website design clients. First I refer them to the notion that stable, gradual increases in rankings have more long-term value than the kind of short-term “tricks” used by many alleged “experts” in the field. The next thing…

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How Long Does SEO Really Take?

You Can Pay A Premium, But Lacking a Budget, Good SEO Requires Work, Patience, and Time The Internet has generated plenty of new industries. By linking computers together, increasing the processing power of the PC, by developing better software and compression algorithms, by simply being creative, the Internet has change the world we live in. Examine your life in 1990, and compare that life to today. In 20 years, the entire planet has changed. But…

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Can A DDOS Cause A 950 Penalty?

How Does An Online Attack Impact Your Search Ranking? Our friend and business partner, Howard Neu, had referred the owner of a category-killer domain name to us about three weeks ago. For this illustration, we will change our client’s name to Joe Smith, and we will change the real domain name to example.com. Joe and Rodan have been discussing all the usual stuff: domains, hosting, rankings, Google, code, shopping carts, and civil litigation. What’s that?…

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Much Like a Good Government, Good SEO Is Quite Inefficient

The Requirement for Plenty of Content Forces One Page to Multiply Genuine search optimization is a very inefficient process, because it means spreading quality content across multiple pages, rather than concentrating data on a single page that can extract information from a database. That is not to say a single page can’t still be created, but the more pages a search engine can index, with relevant content, the better. The other facet of SEO that…

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Content and Search Presence

Busting More Myths About Keyword Search The way things work online is very interesting. If I ask you to tell me the most widely-used operating systems in computers today, how would you answer? Windows? Mac OS? Linux? Unix? DOS? Of course, you probably wouldn’t answer with DOS. It’s a necessary shell, but no longer the interface. If you were to google “operating system”, what do you think the result would be? Windows at the top…

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SEO Is NOT a Freakin’ Plug-in

Overcoming The Myths of a Fairly Straight-forward Process of Optimization Search Engine Optimization has become a very misunderstood element of development these days, and the fact so many neophytes in the world of development treat it as an appliance is very frustrating. The simple fact is this: SEO is a process of making certain very specific, relevant, and well-researched keywords are placed on those website pages you want to be indexed (in other words, you…

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