How Do You Track Social Media ROI?

There Are Clear Impediments To Direct Quantification Of Social Media Conversion The question of tracking social media’s return on investmentĀ is one that has long produced a litany of a answers, and I believe most of those answers are incorrect. For one, unless someone is buying a product or signing up for services directly from Facebook, Twitter, Tumblr or any of the variety of social media services available, there is little likelihood there will be direct…

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Play Long, And You Will Stay In The Game

The long term matters most. Today you are up. Tomorrow they are up. The world keeps spinning. Plan to keep growing, and do not try for too quick a burst. We have a long history on our planet. Across the multitude of civilizations and cultures rising and falling, over thousands of years of businesses opening and closing, we have learned many things. One thing we have learned is that adaptation takes time, and so does…

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Mad Black Hatters Of SEO

Internet Wonderland Can Become A Nightmare If Google “Cutts” Off Your Head Perhaps no tragedy is as great as watching people and companies perform some real black-hat tricks to get their clients’ websites to rank well for specific search terms. Despite the press given to companies and websites that get penalized for using bad-faith tricks to enhance their rankings, web clients and business owners are still captivated by the quick-fix, hoping to dodge the Google…

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No,Vivek, Google Is Not Fostering So Much Good Will

PROLOGUE There are few times I will read a post made by an author that I have no opinion. In the case of Vivek Wadhwa, who frequently writes on LinkedIn.com, I subscribe to his feed because his point of view is often just slightly at odds with my own perspective. This is just such an occasion. The post is about Facebook and Google, and it speaks to the history of each company, the mindset behind…

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