Hostages Of Xfinity

Branding And Reputation The very title of this post sounds like a novel, perhaps even a “B” movie with cult status. I love titles; I love clever phrases, and I love the power of brands. A novel or a movie can get a reputation, and the company that provides the pipeline for downloading those novels or watching those movies can also get a reputation. The reputation gets associated with the brand, and that brand can evoke…

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Time Flies, Then You Pivot

The Word And The Lexicon Braden Pollock, of Legal Brand Marketing, is said to be fond of the term, “pivot.” At least, I was provided this morsel of knowledge by one of his business partners, James Wester, of Domain Graffiti, during an interview in 2014. Like so many words of our contemporary lexicon, there is a traditional, dictionary definition, and there is a definition assigned by contextual zealotry. It matters little the source of the…

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Your Friends Are Probably The Experts

Your friends are exactly who you should ask about building a website or doing search engine optimization, because that is their expertise. So, when you finally decide to hire a website developer, an SEO person or a company that can handle all of your media needs, you can tell them exactly what your friends, the experts, have told you. After all, why trust the people who have been doing this for a living for a…

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TL;DR Underscores Affliction Of “Bullet Point Society”

We Want Speed, But Substance Gets Left Behind I must say, I was very satisfied to read a recent post by Seth Godin about how the Internet has changed our willingness to commit time and resources to learning. Because so much information is available, he writes, there is an attitude taken by many alleged decision makers on the web that the longer a particular article, the less likely that article is to be well received. It…

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How Analytics Tracks More Than Traffic

User Behavior Can Be Inferred From The Numbers It is interesting to track the website traffic to one of my company’s websites. The domain, turnpikeinfo.com, is a travel site that provides a host of information about the toll roads in the United States. On any given day, by reviewing the hourly traffic, you can see when the morning rush hour begins, when the lunch hour is going or when the afternoon race home gets underway….

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Should I Take The iPad?

Whether or not to take a specific tech device on a trip was once an easy dilemma to resolve. The decision invariably came back to taking every device that would fit. Of course, in the age of TSA and the post-911 security reaction, packing so much electronic hardware impels delays at the security checkpoint. Under such conditions, supreme connectivity gives way to pragmatism. I am embarking on a trip to Austin, Texas. Austin is Texas’…

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My Life Is Not Bullet Points

Neither Is Yours! Something occurred to me a couple of weeks ago, and that is we have begun creating a world where everything is reduced to “the takeaway.” Each morning on Morning Joe, on MSNBC, they end the program with a segment called “What Have We Learned.” It sorts through all of the complexities of the world’s news and centers upon a single point or a couple of succinct items the show participants have learned….

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Being Profound Is A Full-Time Job

The most difficult thing about writing a myriad of blogs and posts and short stories and novels is continually being relevent or in some way unique or profound. Unfortunately, it is not an easy thing to achieve. In fact, it is quite impossible. With the advent of the Internet and its subsequent embrace, the profundity level of the entire planet has increased exponentially, thereby alleviating some of the stress of being a professional, no matter…

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GIGO Sometimes Involves Errors By The User

GIGO is a term I learned in the 1980’s, right around the time I was learning to program in COBOL. It stands for Garbage In, Garbage Out. The term generally referred to bad data producing bad results. There is no way to make bad data produce a good result, unless there is an error in the program, what we call “the code” today. It was with a tinge of irritation I read a post by Seth…

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