Loon May Sound Loony, But The Implications Are Dramatic

Google is trying to increase the number of people who have Internet access with an experimental effort called “Project Loon”. The idea is to use high-altitude balloons to send and receive, as well as relay, signals that would carry data hash. It is the word, “balloon,” that provides the project a contraction that is the very namesake of the effort. Admittedly, on first read, one could easily presume loon actually referred to a crazy person,…

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User Experience Versus Profit Motive

How much is a user experience worth to your long-term bottom line? If your website is centered around providing information or permitting users to interact with each other, chances are UX is the most important part of the function of your site. Without the user experience and the user interaction, there is no traffic. Without traffic, there is no chance to monetize the site. In this case, the user experience is critical to the monetary…

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